5 Tips for photographing your home...

So you have a house you’re proud of and would love to share on online but you find yourself putting it off because… A. You don’t have a nice camera or a photo editing system. B. There are homes out there that are much prettier than yours. C. It’s usually not that clean and you don’t want to feel like a phony. D. (insert your excuse here).

Here are five tips that have helped me take better photos of my own home and given me the confidence to share them online.

Tip #1 One room at a time.

If you want to share these photos as a house tour you’re probably going to want to tidy up any space that is going to be photographed. Think of it as the equivalent to taking family portraits. Sure, your home probably doesn’t stay that clean all the time but you wouldn’t show up to a portrait studio wearing your yoga pants and yesterday’s make-up.

Kids, pets, or messy roommates may thwart your plans to keep your place spotless for more than twenty minutes so I suggest photographing one room, or even one wall, at a time. If your studio is a dump but you want to showcase your favorite corner, de-clutter and style it to your heart’s content. You may even keep it that way!

We usually spread house tour photos out between two or three consecutive afternoons. It helps us feel less overwhelmed and works better with our family’s schedule. It’s also a short enough time frame that nothing gets rearranged.

Tip #2: Look at your home through your lens.

Make a list of all the spaces you want to photograph. As you go through your home, casually take a photograph of the space you want to feature and then see how it looks in your camera.

Do you like the composition of things? Would a vertical shot look better than a horizontal shot? Are there cords poking out of things that might distract from the rest of the shot? Do you need to edit any clutter?

Looking through your camera may help you to notice these things and change them before you take photos. Once I’m happy with the set up of things and have moved the hand weights from under the sideboard, etc., I like to experiment with angles and distances. Just like taking self-portraits or outfit photos, you may have to take a lot before you find the most flattering one.

Tip #3 Shoot in natural light.

If your studio has giant windows but they don’t let a lot of light in being at the back of the house or whatever the case - If you want to take photos in there you will probably have to pull all the shades up, move the curtains back, and shoot before 4 p.m. so the sun isn’t too low.

If you're still learning how to use your DSLR - most of your shots are in automatic mode. Here's a tip: changing your ISO to a higher number helps when taking photos in low light. You can also change your shutter speed but if you haven’t gotten that far, experiment with your ISO. It’s amazing how much brighter your photos will be set at 800 than 200.

Note: "On my Canon I make sure my dial (the part where you choose portrait, landscape, up close, sports, or no flash settings, etc.) is set to AV, go to my menu, and then hit the ISO button on the top of my camera near the dial. This pulls up my ISO settings and I can choose how high or low. Low is better for bright, natural light such as outside on a sunny day and high is better for your dark rooms inside. You’re welcome."

Tip #4 Bend over and watch out.

Unless you’re about 4′ 5″ you’re probably not taking photos of your space at an optimal angle. I had Brett (6’1″) take the photo above to show how different a vignette can look when you’re standing upright to how it can look when you’re at eye level (see below). When taking wider room shots, getting a bit lower can make your room look bigger and keep things focused on what’s interesting.

Watch out for mirrors or other reflective surfaces when shooting. Stand a little to one side or bend down enough that you’re shooting up at an angle. If you’re looking especially cute that day, disregard.

Tip #5 There’s a time to shoot wide and a time to shoot vignette.

When photographing a room take some wide shots that share a whole space, or chunks of a space that are well-defined, and then take some vignette shots. A vignette is a focused grouping such as the items on the top of the shelf above. You can tell it’s there in the first photo but it’s lost in space and I’m not really sharing anything else worthwhile. 

Whether you’re shooting wide shots or vignettes, try to avoid eye sores such as ceiling fans or cords. You can always edit out nail holes in Photoshop or another editing service. If you’re looking for something to start with, check out Picnik. It’s free and covers a lot of territory.

Your home is unique because it’s yours so think about your favorite elements as you plan your home tour. You may not be the only one in the world with a collection of vintage globes but the way you’ve displayed them may inspire someone. Your use of color in your living room may be exactly what another home owner was imagining for their space but couldn’t quite execute the first time around.

You’re out of excuses now! Pick a date to share your space online and then plan in time to get it tidied, shot, edited, and written up. I can’t wait to see!

Your Transition to a Full Time Photographer

This post is in response to one of the many great questions we have received. The question relates to “getting started” in the photography business and going from being the person who always takes photos of family and friends, to transitioning into being a working photographer.

Let me start by saying that we are not twenty-year veterans of the photography world, so there is no perfect answer that we can offer you. However, we went from working a full-time job, to working as a photographer full-time. This transition and leap of faith are still fresh in our minds, and while we are still figuring out the photography business (although we don’t think anyone ever fully figures it out!) We can tell you what worked for us, as well as many of my photographer friends, and how we made the transition.

• The first, and possibly the most important, thing to keep in mind is this: breaking into the photography business does not happen overnight. I really mean that! For some people, things may fall into place quickly, while others may work for years to build a solid client base.

• If you are already photographing your friends and family, that’s a great place to start. At this point, getting some unique business cards would be extremely helpful, because you can give them to your friends and family, and have them hand out the cards to THEIR friends and family. Word of mouth will go a really long way!

• Now is also the perfect time to solidify your brand – figure out what type of photography you’re interested in, and how you can reach potential clients. Having an idea of what you want to specialize in (portraits, weddings, newborns, fine art, etc.) will help you focus your energy on developing your style, brand, and marketing to the right audience. Also, consider creating a Facebook business page for your photography, as social networking is a wonderful way to connect with future clients.

Building a rapport with other photographers, especially full-time photographers, will also help you get ideas and support on how to grow your business. Pretty Presets and Rock the Shot are wonderful forums to meet other photographers, and the knowledge that you will gain from talking to other people in the business is invaluable, especially when you are first starting.

Finally, and this is keeping in mind the idea that this may not occur overnight for you, take small steps every day that will help you work towards this transition. Having a list of things that you can do, right now, to help grow your business will help you focus your energy on the present, rather than worrying about or trying to tackle things that, at this point, are out of your control. I have two lists – my daily to-do list, which includes things like keeping up with my social networking sites, websites, printing business cards, emailing clients, and anything that can be taken care of that day. Then, I have my “on the horizon” list – this list includes goals for the year, like how many shoots I would like to have.

The truth is, there are a lot of different things to consider that will help you transition into being a full-time photographer, but the best thing you can do, at this point, is start setting goals for yourself. Rather than saying, “I want to be a full-time photographer” ask yourself what sort of photography do you want to specialize in, and start brainstorming on small steps that will make that happen for you. It is a constant journey, but if you are in the early stages of making the transition, you have a real advantage, because you have the opportunity to find ways to make your work unique, and really stand out among the rest of the business.

Photo Styling

Light it Up

Whether you’re selling wooden bowls, illustrated posters, kids toys, or clothing - natural light will go a long way toward making your products look their best. Artificial light can taint your pictures and cause color contamination that actually makes your image less appealing. Save yourself the time and effort of having to heavily retouch images to restore their true-to-life beauty.

Beautiful, natural lighting makes these products look heavenly.

Back it Up

Once you’ve found the best light to shine on your item, consider what’s behind it as well. It’s easy to get in a background rut. Try experimenting with various materials like wood, marble, and cloth to create different moods in your images. As long as the background doesn’t compete with your product, it can be an invaluable addition that helps your photo tell a story.

A blue backdrop makes these rainbow
cupcake toppers appear to float in the sky.

Prop it Up

A great product is key to having a successful shop, but on its own, it can make for a lonely subject. Consider including supporting items to your images that help tell a story about your product. Choosing the right props in the right amounts can be tricky, but once you’ve fine-tuned what works for your shop, you’re on your way to truly dynamic photo compositions.

Fun props, like the custom confetti with this flatware

Hopefully these basic tips make the hurdle of styling your images a little easier to overcome.