Product Photography tips

Get Lots of Light

Natural light works best for any type of photo and should be used whenever possible. Typically, shooting your photos during the day will grant the best results. What matters is not only the quantity of the light, but the uniformity of distribution as well.

Hard shadow vs. soft shadow- Hard shadows are created when the size of the light source is small compared to the size of the subject. Conversely, soft shadows are created when the size of the light source is larger than the subject. For your needs you want to aim for soft shadow.

As demonstrated in the example below, the more diffused the light is, the better its spread on the object you photograph and the more smooth and whole its appearance.  To avoid a hard shadow, use a flash diffuser. A flash diffuser can be created by taking a white tape or a white plastic bag and attaching it to the flash of the camera. In turn, the light will be distributed in a softer, more even way in all parts of the object, rather than be centered in one spot.

White Background – Create the Infinity Curve

Often in product photography, a clean white background looks best since it creates a focus on the object itself. The “Infinity Curve” enables photographers to shoot products against an endless white background that reveals no horizon in the back, only a clean and pleasant view. To create this type of background, place a piece of white paper or fabric and bend it to create a curve. Your product will be the center of the photo and the only item to capture the viewer’s attention.

Find the Unusual Point of View

No one knows your products better than you. However, nothing is better than a product photo shoot to bring out special features of your product that may surprise even you. As you take photos, go for unusual angles, get close ups and look for unique points of view. Tell a story with the images you capture, while you accentuate particular angles. You never know what angle will end up revealing the most impressive or attractive tale, so test different options.

Use a Tripod and a Timer

As you take a picture, even the slightest vibration or movement can cause motion blur. Moreover, the closer you get to an object the more obvious the motion blur becomes. A tripod will assure you remain stable as you take the photo. Even an inexpensive tripod will make a big difference in the sharpness of your images. Additionally, you can use the camera’s built-in timer to minimize camera shake and maximize accuracy.

Sense of Scale

Some products may not be easily recognizable by viewers. This is where giving a sense of scale can be very helpful. If you include an item in the image that people are familiar with, it can really help to visualize the size of the product. For example, if the product is a miniature doll, you could place an object like a standard sized pencil next to it, and give people a sense of scale.

Show the Product in its Natural Environment

Take pictures of your product next to an item that will help people relate to it in real life. Moreover, the use of props can help to bring out certain features in the photo. For example, if you take a picture of a watch, show it on someone’s wrist. If you are selling a coffee table book, take a shot of the opened book on an actual table with a small fruit bowl next to it. If you are selling jewelry or clothing, having at least one picture of your product on a model is great. Potential buyers will get an idea of how the item will look on them and also, it could show the type of target audience you’re aiming for.

We Sell this Shirt in Red, Green and Grey

You may offer a particular item in a selection of colors. In this case, don’t spare any visual details, bare it all in the photo! On many site images, people display a single item and then write under it “also available in blue and green”. A set of photos showing the variety of colors will make the product look richer and more attractive. Don’t just tell them about it, let people see for themselves.

Don’t Delete from Camera

Don’t get tempted to make quick verdicts about your pictures when you review them on the camera. Be patient and wait until you download the photos to your computer. Images look very different on a bigger screen and this is the way to decide which photos make the cut and which will move on to photo-heaven.

Taking a Detailed Photo? Use the “Flower” Setting

Most cameras have a “close-up” setting that you switch it to when you are taking a closer than standard photo. The “flower” setting is really called “Macro” and it appears on most cameras as a tulip-like icon. This is often used when your subject is a small item like a piece of jewelry or a flower. The result is a narrow depth of field and a different perspective.

Pro tip- If you’d like to take a picture of something very small, and even the “macro” feature is not enough, use an extension tube – it gives a focus for the tiny details. The extension tube is typically a tool used by photography pros but as you advance with your photo shoots you may find yourself developing an appetite for advanced tools and other photo instruments.

Editing Is Important

Taking a shot is often just the beginning, next comes the editing and the touch ups. As you prepare images for your site, make sure they are approximately the same size. Choose 1-3 different sizes from large to medium and small. Edit your photos to fit one of the pre-selected sizes so that you won’t have too much variation.

You don’t have to be a web designer or even computer savvy for this one, just upload your pictures into any photo editing software, and get to business. Things like cropping and color correction can make a world of difference in a photo

No MACRO lens? NO PROBLEM!!!!!

images courtesy of alexbeadonphotography.com

5 Crafts to try this weekend

Okay so this is a little off topic for us, but we love DIY, hand made and all things rustic so we came across these 5 quick little DIY projects to keep us busy this weekend...

And with Spring - literally just around the corner - we thought it would be fun to give some of our stuff a "facelift"

How very excited did we get when we saw these gorgeous DIY projects that are perfect for Summer Dining. You may be thinking.. What do robe baskets have to do with summer dining? Well, we thought you could fit some blankets or outdoor pillows in there for carting about the place! We do like the rope baskets. We may infact be a little bit obsessed. Every basket or box that comes into our home always always always ends up holding washing that needs to be ironed!

1. DIY Blocked Paint Charger Plates Make sure that you use non toxic paint if you plan to eat off these plates. They're great for wall art too in your kitchen or dining room!

2. DIY Mason Jar Straw Lids from Thats what Che said! A genius move and so easy as long as you have a drill and drill bit.

3. Outdoor Pillows from Martha Stewart. The link doesn't hold a tutorial so I have found a tutorial that will help. I have found that when you sew oilcloth you should attach a piece of washi tape under your foot because it will catch! A page from Sew Mama Sew to help you with sewing oilcloth

4. Using the Easy Rope Baskets Tutorial you could also make a Sissal chair for the kids as long as the bucket was left on and sturdy enough for their tiny bottoms. Original Project from Martha Stewart

5. Painted Berry Baskets from While Wearing Heels blog. Super Easy and could be beautiful little boxes for nibbles at a dinner party outside

Food Photography Lighting & Styling

In today’s foodie/cellphoneography/Instagram world, everyone is a food photographer. It’s almost customary to take a photo of your food before digging in. Some restaurants have even had to instate a “no photography” policy because patrons complain about the constant flash of cameras.

Food photography, however, plays a huge role across many different businesses. Previously limited to the food industry (restaurants, markets, specialty food stores) and food-dedicated publications, food photography now spans a wide breath of editorial publications and commercial/advertising campaigns. 

Bottom line? No matter what kind of photographer you call yourself, it’s advantageous to have some food photography skills under your belt. You’ll also want to stand out from the crowd of amateur food photographers – showing clients that you have the experience and know-how to deliver the best images.

If you’re relatively new to the world of food photography, or just looking to brush up on your skills, start with lighting technique – specifically natural light. Like all photography, mastering lighting will ultimately take your creativity up a notch.

1. Always keep white and silver bounce cards in your lighting kit

One essential piece of equipment in your lighting kit should be white and silver bounce cards, used to gently fill in any harsh shadows caused by window light. Ricky Rhodes advises photographers to use these cards to bring details back into the deep shadows, ultimately adding more color and texture to your images. The bounce cards are also important because you should rarely be shooting into direct sunlight. You want to avoid too much contrast so that food looks soft and elegant. You can also use the bounce cards to direct more light onto the image to highlight certain features and make your photos “pop”  

2. Bring your focal point forward

The focal point of any great food image is the dish itself. Props and garnishes can help tell the food’s story, but they should never distract from the main event. Ricky Rhodes suggests focusing near the front edge of the food. This naturally draws the viewer in to the rest of the frame. You also typically want to shoot with the aperture wide open to deliver shallow depth of field and isolate the food in your frame.

3. When in doubt, shoot overhead

Many amateur photographers fall into the trap of shooting food from an angle that makes it look like it’s about to slide off the plate (like this shot). Shooting overhead not only eliminates that possibility, but it also gives you more flexibility to add props to the frame.

4. Mimic natural light

Not every day will be sunny – you know that, and your client knows that, but that can’t stop the shoot. Mimicking natural light is an art form in itself, and you’ll need a few extra lighting tools. If possible bring portable lighting kit with a large softbox, which acts as a big portable window when shooting on a cloudy day.

To help give your food photography a fresh and natural perspective, try shoot directly into the light. Then the dish appears in front of a completely blow out background with lovely rim light. This technique works well with translucent foods like lettuce leaves and drinks. The result is a night highlight that outlines dishes and makes your images more vibrant.

6. Compliment food with props of similar colors and interesting textures

Food photography is often about telling a story. Who made this? What’s the occasion? What season it is? The right props can help you share this story – just beware of going overboard.

Try picking one standout color from the dish – say the strawberries in a strawberry rhubarb pie – and adding a small element that incorporates that color. It could be the paper that your dish sits on, dusted powdered sugar on the table, orange slices, a wooden cutting board, or a cup of coffee.

7. Make minimal adjustments in post to remove distractions

Much like photojournalists, professional food photographers prize themselves on little-to-no post-production. That being said, if a few crumbs or blemishes on the surface material are distracting, by all means remove them in Photoshop. You can also make some minimal adjustments to levels and curves, and color balance in Lightroom to get the exposure where you want it.